The average carpet is replaced every 12 years, even though it begins to show signs of poor care after only three to five years. The carpet industry refers to this as “uglying out”. ( Notice, they do not call it ” wearing out”.)
This condition typically affects areas called traffic lanes and in front of the furniture first, causing these areas to look dull and soiled.
Today’s lighter coloured carpets require regular professional care to keep them looking great until they truly wear out.
Why carpets “ugly” out before they wear out
STEP 1, From the factory, fibres are fresh, new and protected.
When your carpet comes to your home and is laid, it has a protective coating covering the fibres. This factory coating is what keeps spills from staining your carpet and it also makes vacuuming your carpeting much easier and a more effective task.
STEP 2, carpet fibres under attack by soil, pollen and mites.
Over time, foot traffic on your carpet causes soil to become ground in and trapped in your carpets fibres. to the naked eye, dirt has a smooth look to it. But under a microscope, soil is revealed to be an abrasive with sharp, jagged edges.
All this soil acts like tiny saws, cutting into the protector, exposing and damaging the delicate fibres.
Now exposed, spills and soil can penetrate deep into the heart of your carpet. This causes your carpet to “ugly out” faster. It can also expose the fibres to the possibility of permanent staining- eventually leading it to wear out.
STEP 3, the solution is to RENEW your carpet protection.
Renewing carpet protection yearly reinforces your carpets original factory protectant. Spills will become easier to remove. Vacuuming will be much more effective. Most importantly, your carpet will look better for much longer than it would with just the original protector alone. That’s why most carpet manufacturers today recommend renewing carpet protection yearly!
Make your carpets last longer- protect them!
Your home and family deserve all the health benefits that professional cleaning and carpet protectant can provide.
Call us today to book in for your carpets and upholstery to be professionally deep cleaned and protected, 01752 406210.
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